๐Ÿน ARS Meta Ads Launch โ€” Apr 2026

Creative Review + Campaign Brief for Trenton & Nick | 26 Creatives Scored

๐Ÿ“‹ Campaign Brief

Two Campaigns, One Goal: Fill the Sales Calendar

CampaignOfferDaily BudgetAudienceObjective
Retail Lead GenFree drone + ground roof inspection$50/day CBOMI homeowners 30-65+, Advantage AudienceLead Gen (Instant Form)
GoNano Lead GenGoNano coating, ~$2,800 vs $22K replacement$40/day CBOMI homeowners 45-65+, Advantage AudienceLead Gen (Instant Form)

Why Now

Funnel

Meta Ad โ†’ Instant Form (4 qualifying Qs) โ†’ CF Worker webhook โ†’ GHL contact + auto-SMS/call โ†’ Sales rep follow-up within 5 min

Creative Strategy

Key Decisions

๐Ÿ† Recommended Day 1 Lineup

Price comparison

GoNano Primary: $25K vs $5K Price Comparison

10/10DAY 1 PRIMARY

Specific numbers. Real photography. Arrow branding on both halves. "Same Home. Different Experience." Zero neon = no throttle risk. This is THE ad.

Built to protect

Retail Primary: Built to Protect. Built to Last.

9/10DAY 1 PRIMARY

Beautiful dusk home shot. Logo integration, Michigan bar at bottom = geo anchoring. Premium feel that builds trust instantly.

Family before/after

GoNano Secondary: Family Before/After โ€” "Protected in Any Storm"

9.5/10DAY 1 SECONDARY

Emotional, instantly readable, Arrow + GoNano dual branding. Sells peace of mind. Best family creative in the entire set.

Tornado survived

Retail Secondary: Aerial โ€” One House Survived

9/10DAY 1 SECONDARY

Pattern-breaking in a Meta feed. Real-looking storm aerial + subtle purple halo on surviving roof. Tells the whole story without text.

๐Ÿ“ฑ Meta Ad Previews โ€” IG Reels + FB Feed

Live mockups of the 4 top picks as they'll appear in feed. Overlay text, CTAs, and primary copy locked in. These are the actual ad units I'll build via Meta Marketing API once Lead Gen TOS is accepted.

Reels๐Ÿ“ท
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arrowroofingservices โœ“
Most MI homeowners don't know this exists. Skip the $22K replacement. ๐Ÿ”ฅ See eligibility โ†“
Learn Moreโ†’
๐Ÿ“ฑ IG REELS (9:16)
AR
Skip the $22K roof replacement. GoNano adds 15 years to your current roof for about $2,800. 1-day application, zero mess, 15-year warranty.
Skip the $22K Roof Replacement
Free eligibility check. Michigan only.
Learn More
๐Ÿ“˜ FB FEED (1:1)

๐Ÿฅ‡ GoNano Primary

GONANOPRIMARY ยท DAY 1
Headline
Skip the $22K Roof Replacement
Primary Text
Most Michigan homeowners don't know this exists. GoNano is a molecular roof coating that adds 15 years to your current roof for ~$2,800. Not a replacement. Not a patch. A scientific nano-treatment that bonds to your shingles and seals out water, UV, and hail damage. โœ“ 1-day application โœ“ Zero mess, zero disruption โœ“ 15-year performance warranty โœ“ Arrow Roofing is the only authorized installer in SE Michigan Free eligibility inspection. Booking through mid-June only.
Description
Free eligibility check. Michigan only.
CTA
Learn More โ†’ Instant Form (ARS | GoNano | Apr 2026)
Placements
IG Reels (9:16), IG Feed (4:5), FB Feed (1:1), FB Reels (9:16), IG Stories (9:16)
Reels๐Ÿ“ท
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arrowroofingservices โœ“
Storm damage in last 2 years? You may qualify for a 100% covered roof. Free inspection โ†’
Get Quoteโ†’
๐Ÿ“ฑ IG REELS (9:16)
AR
Michigan homeowners: if your roof has storm damage in the last 2 years, your insurance may cover 100% of a full replacement. Most don't know.
You May Qualify for a Free Roof
Free inspection. No obligation.
Get Quote
๐Ÿ“˜ FB FEED (1:1)

๐Ÿฅ‡ Retail Primary

RETAILPRIMARY ยท DAY 1
Headline
Michigan Homeowners: You May Qualify for a Free Roof
Primary Text
Storm damage in the last 2 years? Your insurance may cover 100% of a full replacement. Most homeowners don't realize their policy qualifies them for a new roof, they just pay the deductible. Arrow Roofing Services handles the entire claim process: โœ“ Free drone + ground inspection โœ“ Direct adjuster communication โœ“ Lifetime workmanship warranty โœ“ Owens Corning Platinum Preferred (top 1% nationally) 500+ 5-star reviews from your Michigan neighbors. Book your free inspection before storm season hits. Spots filling fast.
Description
Free inspection. No obligation. Insurance claim experts.
CTA
Get Quote โ†’ Instant Form (ARS | Retail | Apr 2026)
Placements
IG Reels (9:16), IG Feed (4:5), FB Feed (1:1), FB Reels (9:16), IG Stories (9:16)
Reels๐Ÿ“ท
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arrowroofingservices โœ“
Your family stays safe and dry. In any storm. GoNano. Only from Arrow Roofing.
Learn Moreโ†’
๐Ÿ“ฑ IG REELS (9:16)
AR
A failing roof doesn't just cost money, it puts your family at risk. GoNano is a 1-day nano treatment that protects your home for 15 more years. About $2,800.
Protected in Any Storm
GoNano. Only from Arrow.
Learn More
๐Ÿ“˜ FB FEED (1:1)

๐Ÿฅˆ GoNano Secondary โ€” Family Angle

GONANOSECONDARY ยท DAY 1
Headline
Protected in Any Storm
Primary Text
A failing roof doesn't just cost money, it puts your family at risk. GoNano is a 1-day molecular coating that protects your current roof for 15 more years, for about $2,800. Arrow Roofing is the only authorized installer in SE Michigan. โœ“ Keeps your family safe and dry โœ“ Seals out water, UV, hail damage โœ“ Zero mess, zero disruption โœ“ 15-year performance warranty Free eligibility inspection. Your roof doesn't need to die.
Description
GoNano. Only from Arrow Roofing.
CTA
Learn More โ†’ Instant Form (ARS | GoNano | Apr 2026)
Placements
IG Reels (9:16), IG Feed (4:5), FB Feed (1:1), FB Reels (9:16), IG Stories (9:16)
Reels๐Ÿ“ท
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arrowroofingservices โœ“
One roof survived. The rest didn't. Free policy review, most MI homeowners qualify.
Get Quoteโ†’
๐Ÿ“ฑ IG REELS (9:16)
AR
Most Michigan homeowners have wind and hail coverage they don't know about. Free policy review, no pressure, no upsell. If you're covered, we handle everything with your adjuster.
Is Your Roof Covered? Free Policy Review.
No pressure. No upsell.
Get Quote
๐Ÿ“˜ FB FEED (1:1)

๐Ÿฅˆ Retail Secondary โ€” Storm Resilience

RETAILSECONDARY ยท DAY 1
Headline
Is Your Roof Covered? Free Policy Review.
Primary Text
Most Michigan homeowners have wind and hail coverage they don't know about. We'll review your policy free, no pressure, no upsell. If you're covered, we handle everything with your adjuster. โœ“ Free drone + ground inspection โœ“ Direct adjuster communication โœ“ Lifetime workmanship warranty โœ“ Owens Corning Platinum Preferred 500+ 5-star reviews from your Michigan neighbors.
Description
No pressure. No upsell. Just honest answers.
CTA
Get Quote โ†’ Instant Form (ARS | Retail | Apr 2026)
Placements
IG Reels (9:16), IG Feed (4:5), FB Feed (1:1), FB Reels (9:16), IG Stories (9:16)

๐ŸŽ  Carousel / Mixed-Media Ad Concepts

3 carousel variations that weave the hail videos + macro statics together. Meta Feed carousels cap at 10 slides, swipe-through. Video slides can go anywhere in the sequence. Each tells a 3-act story: problem โ†’ science โ†’ solution.

๐Ÿ“… Day 3-5 Rotation

Nano crosssection

GoNano Carousel: Nano Layer Cross-Section

9/10DAY 3 CAROUSEL

Science explainer. Water beading, UV deflection, molecular layers. Converts the "curious but cautious" viewer. Both GoNano + Arrow branded.

Timeline

GoNano Carousel: Year 1/10/25 Timeline

9.5/10DAY 3 CAROUSEL

Educational hero. "Built on Integrity. Protected by Science." Long-term value story for the 55-65 homeowner who needs convincing.

Protection icons

GoNano Backup: Without vs With Protection

10/10DAY 5 BACKUP

Purple identity + benefit icons + "Deflect. Protect. Perform." tagline. Alternative visual angle for anyone who skipped the price-comparison ad.

Spray tech

GoNano Backup: Spray Technician + Benefits

9.5/10DAY 5 BACKUP

Real technician spraying GoNano. 4 benefit icons + yellow CTA. More photographic, less neon = safe fallback if purple creatives get throttled.

Neighborhood survived

Retail Backup: Aerial Neighborhood Survived

9/10DAY 5 BACKUP

Same concept as #13 but tighter framing. Swap if #13 fatigues.

Old roof vs arrow

Retail Backup: Old Roof vs Arrow Shield

8/10DAY 5 BACKUP

Split hail scene. Good alternative angle for Retail rotation.

๐Ÿ“š Full Creative Library (All 26)

GoNano Creatives

#02 Unprotected vs Protected Purple

9.5/10BACKUP

#03 Split Shingles Logo Center

8/10BACKUP

#05 Nanotech Closeup Icons

7.5/10BACKUP

#06 Nanotech Protection Diagram

8.5/10BACKUP

#08 Unprotected. Vulnerable. Costly.

8/10BACKUP

#09 Before/After Purple Shield Hail

8.5/10BACKUP

#15 Hailstone Impact Purple Splash

8/10BACKUP

#16 Hailstone Shingle Lattice

7.5/10BACKUP

#17 Price Comparison V1

10/10BACKUP (v2 is better)

#23 Family Before/After (GoNano only)

9/10BACKUP (v2 with Arrow logo better)

#26 Nano Cross-Section V2

9/10BACKUP

Retail Creatives

AD01 Free Roof Program (Original)

7/10REPLACED

AD21 Insurance Check (Original)

7/10REPLACED

Round 2 AD01 Free Roof

7/10REPLACED

Round 2 AD11 Community Heroes

7.5/10BACKUP

โŒ Not Recommended (Skip)

โœ… Launch Checklist

Built by Iva ๐Ÿฆน๐Ÿปโ€โ™€๏ธ | Apr 22, 2026 | Arrow Roofing Services + Intuitive Labs