Live data pulled directly from the ARS Meta ad account — act_601190119078006
Real performance data from your account. These are the templates for Spring 2026.
| Ad / Format | Spend | Leads | CPL | CTR | Why It Won |
|---|---|---|---|---|---|
| New Story Ads — "program" adset Jun–Jul 2025 |
$1,262 | 66 | $19.12 | 3.24% | Story format + fresh creative + Advantage+ broad |
| Fall Roof Savings Sep–Oct 2025 |
$210 | 12 | $17.50 | 2.13% | Seasonal relevance + direct value proposition |
| Before & After (Do You Need a New Roof?) Sep 2025 |
$61 | 3 | $20.18 | 1.82% | Visual proof + low-friction free inspection CTA |
| Advantage+ — Michigan Homeowners Sep 2025 test |
$712 | 29 | $24.56 | 2.09% | Meta's algorithm + smart structure = best cost |
| Roof $117/Month Financing Sep 2025 |
$410 | 13 | $31.54 | 2.12% | Financing angle removes price barrier |
| Story 28 Jul 2025 |
$50 | 2 | $24.86 | 2.63% | Story format — consistent with pattern |
We're not repeating these mistakes in Spring 2026.
| Ad / Format | Spend | Leads | CPL | Problem |
|---|---|---|---|---|
| Testimonial (test adset) | $625 | 7 | $89.31 | No hook, no urgency — testimonials need a story wrapper |
| MEGA ad sets — June launch | $3,311 | 43 | $76–85 | Cold launch without warm creative — algorithm didn't learn fast enough |
| Static image packs (imgs adset) | $1,195 | 14 | $85.39 | Static without story context — 4x worse than story format |
| Generic "misc" ads | $2,325 | 30 | $77.52 | No location specificity, generic copy, no urgency hook |
| Program/basic mix (7/3) | $3,528 | 65 | $54.27 | Creative fatigue — same ads running too long without refresh |
Key insight: Story format consistently outperforms static by 2–4x. The account's biggest waste was running static-heavy ad sets for months without rotating creative.
Three campaigns — each with a distinct role. Total starting budget: $60/day.
8 new ad concepts — all based on your account's proven winners. Ready for design production.
Full creative briefs with complete copy, visual directions, and production specs are ready at ~/clawd/skills/ars-meta-ads/references/creative-briefs-spring-2026.md
Automated monitoring, fatigue detection, and creative generation — running in the background.
Runs daily. Detects when CTR drops below 1.5%, frequency exceeds 3.0, or CPL spikes 40%+ above baseline. Auto-pauses and alerts.
fatigue-scan.pyWhen fatigue is detected, automatically generates a new creative brief modeled on your account's proven winners. Ready for design production within minutes.
bulk-creative sub-skillIntegrated with NOAA alerts and ars-crm.xyz Storm Tracker. When hail or high winds hit a target zip code, Campaign 2 activates within 6 hours automatically.
ars-crm.xyz/storm-trackerEvery Monday, a performance summary posts to Discord #ars-marketing: spend, leads, CPL, top performers, what needs to change.
Discord → #ars-marketingDirect connection from OpenClaw to your Meta account. Query campaigns in plain English — no CSV exports, no pivot tables. Setup guide ready.
pipeboard.co → OpenClaw MCPThe ars-meta-ads skill ties everything together. SKILL.md is live — Iva can now run Meta Ads analysis, audits, and creative generation on demand.
skills/ars-meta-ads/SKILL.mdConnects Claude/OpenClaw directly to your Meta Ads account. No exports needed.
Note: ARS already has direct Meta API access today (no Pipeboard needed for analysis). Pipeboard adds write capabilities and natural language queries.
What's done, what's pending. Nothing launches without each item confirmed.
Based on the proven $24.56 CPL from your own Advantage+ test — not estimates pulled from thin air.
| Daily Budget | Monthly Spend | Est. Monthly Leads | Target CPL | Appts (30% rate) | Jobs Closed (40%) |
|---|---|---|---|---|---|
| $45/day Start here | $1,350 | ~45–55 | $24–30 | 14–16 appts | ~5–6 jobs |
| $100/day | $3,000 | ~90–120 | $25–33 | 27–36 appts | ~11–14 jobs |
| $150/day | $4,500 | ~130–180 | $25–35 | 39–54 appts | ~15–22 jobs |
This strategy is built on real data from your own account — not guesses. The Advantage+ structure at $24.56 CPL has already been proven. We're simply rebuilding it with better creative, better monitoring, and a storm-trigger system tied to your CRM.
Campaign 1 can launch within 48 hours of your go-ahead, pending design assets. Campaigns 2 and 3 stage behind it.
Confirm the campaign structure, budgets, and creative direction align with your goals.
Send Nick a message or reply here. Your approval starts the design and launch process.
8 creative assets go into production. Iva reviews and uploads to Meta.
Always-On inspection campaign launches. Storm and retargeting campaigns stage behind it.